full transcript
From the Ted Talk by Margaret Gould Stewart: How giant websites design for you (and a billion others, too)
Unscramble the Blue Letters
So as you can see, these decisions are highly nuanced. Of course we use a lot of data to inform our decisions, but we also rely very heavily on iteration, rcearseh, testing, intuition, human empathy. It's both art and sinecce. Now, sometimes the designers who work on these pocutdrs are called "data-driven," which is a term that totally drives us bkornes. The fact is, it would be irresponsible of us not to rrsiogluoy test our designs when so many polepe are counting on us to get it right, but data analytics will never be a sttbtsiuue for design intuition. Data can help you make a good design great, but it will never made a bad design good.
Open Cloze
So as you can see, these decisions are highly nuanced. Of course we use a lot of data to inform our decisions, but we also rely very heavily on iteration, ________, testing, intuition, human empathy. It's both art and _______. Now, sometimes the designers who work on these ________ are called "data-driven," which is a term that totally drives us _______. The fact is, it would be irresponsible of us not to __________ test our designs when so many ______ are counting on us to get it right, but data analytics will never be a __________ for design intuition. Data can help you make a good design great, but it will never made a bad design good.
Solution
- bonkers
- rigorously
- research
- substitute
- people
- science
- products
Original Text
So as you can see, these decisions are highly nuanced. Of course we use a lot of data to inform our decisions, but we also rely very heavily on iteration, research, testing, intuition, human empathy. It's both art and science. Now, sometimes the designers who work on these products are called "data-driven," which is a term that totally drives us bonkers. The fact is, it would be irresponsible of us not to rigorously test our designs when so many people are counting on us to get it right, but data analytics will never be a substitute for design intuition. Data can help you make a good design great, but it will never made a bad design good.
Frequently Occurring Word Combinations
ngrams of length 2
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Important Words
- analytics
- art
- bad
- bonkers
- called
- counting
- data
- decisions
- design
- designers
- designs
- drives
- empathy
- fact
- good
- great
- heavily
- highly
- human
- inform
- intuition
- irresponsible
- iteration
- lot
- nuanced
- people
- products
- rely
- research
- rigorously
- science
- substitute
- term
- test
- testing
- totally
- work